LEADING Gold Coast property industry figure Andrew Bell says the proposed Broadwater redevelopment will complete the ongoing transformation of Southport into a genuine mixed-use business, lifestyle and residential hub.

The CEO of Ray White Surfers Paradise Group said he had seen the evolution of the Gold Coast over the past 30 years, including the formation of Southport as the city's CBD and key medical precinct.

"The proposed Broadwater redevelopment will be a major step forward in making Southport a prominent residential and lifestyle destination, in addition to being an established business district," he said.

"While the CBD and medical component remain the core of the suburb, the residential aspect is beginning to flourish and will be significantly bolstered by the recreation facilities of the proposed Broadwater revamp.

"People are buying in Southport to live, not just to invest.

"There is such a diverse array of residential options in Southport and the activity from end users shows it is becoming more attractive as a residential suburb.

"The redevelopment of the Broadwater will provide the lifestyle amenities that will cement Southport mixed-use credentials and enhance residential appeal."

With Southport set to play a key role in the city's 2018 Commonwealth Games bid the plan could also help attract the marque event providing a significant boost to the entire Gold Coast.

Mr Bell said the Commonwealth Games would further enhance Southport which was benefitting from significant investment in infrastructure by state and local governments, a key fundamental for the suburb moving forward.

"The Broadwater redevelopment, transport networks, and the rapid transit system are what I see as the main priorities and the final pieces of the puzzle for Southport. Once these come on board the suburb will be taken to even greater heights," he said.

"Southport will become the logical choice as the city's mixed-use hub providing commercial, retail, residential, medical services as well as transportation and recreational amenities."

Mr Bell said Broadwater Parklands was the first step towards providing the lifestyle infrastructure that has been lacking.

"Southport has a sprawling waterfront element that was overlooked and under-utilised in the past due to its standing as primarily a commercial precinct," he said.

"If the Broadwater plans go ahead the local businesses will enjoy the flow on effects of extra visitors, particularly on weekends when offices are empty."

According to Mr Bell the Broadwater rejuvenation will also benefit local residents as it has strong potential to drive property price growth in conjunction with other infrastructure upgrades including the Rapid Transit System and the Gold Coast University Hospital.

He said the heart of Southport was being revitalised by residential projects including the $220 million Victoria Towers, Southport Central and Brighton on Broadwater.

"These new projects are also changing the streetscape with unique retail and dining facilities that will create a cosmopolitan atmosphere in combination with the established commercial elements," he said. "The creation of further amenities will complete the rejuvenation of Southport."